Following Kim Kardashian’s last week’s announcement of her recent business venture, a shapewear company called Kimono, the reality star, 38, got into global warm water.
The backlash against the name trademarked last year by Kardashian for the use of undergarments, shapewear, and real kimonos has been quick. Fans accused the star of cultural appropriation, spammed websites with the #KimOhNo hashtag, and called on the star to rename her line.
Kardashian initially resisted, insisting that she meant no disrespect, but revealed on Monday that she will be changing the name.
“I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind,” she announced on Twitter, adding, “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”
